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- BUSINESS, Page 71Business NotesSOFTWARENew Windows, Same View
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- For a business that relies so heavily on memory chips, the
- computer industry is surprisingly forgetful. That trait was on
- display last week in the hoopla over the unveiling of Microsoft
- Windows 3.0, a $149 program that its maker claims will give
- IBM-compatible computers the look and feel of a user-friendly
- Apple Macintosh. What most everyone failed to recall, however,
- was that Microsoft has been making the same claim about earlier
- versions of Windows for the past seven years.
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- But Microsoft seems to have got it right this time, and it
- is backing Windows 3.0 with a $10 million promotion budget.
- Microsoft chief Bill Gates has the support of hundreds of
- independent programmers and computer manufacturers eager for
- part of the $500 million in revenues that Windows-related
- products are expected to reap over the next year. Eventually
- Gates wants to convert the computer world from Windows to OS/2,
- a new operating system developed with IBM.
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